Driving growth through data-driven UX & Product design

Helping start-ups and scale-ups drive growth through design-led strategies informed by Customer, GTM and sales insights. Specializing in B2B SaaS and fintech, I leverage user research and user data to accelerate product adoption and business growth.

Investment App: Shaping the Future of Relationship Banking Fintech within innovation lab. Start up environment, support of Internationally recognised bank.

Ever stressed over a birthday gift only for it to go unused? Imagine the joy of knowing your thoughtful gift is truly making a difference in your nephew's life!"

Introducing NatWest Gift-it. Fostering the first financially literate generation by empowering families long term financial success through gifting.

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My Role

Senior Product Designer

Project Duration

12 Months

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Revolutionizing Agricultural Management: Leading UX Design for B2B SaaS start up's Access Management Platform

DEFRA partnered with a B2B SaaS startup to develop an access management platform aimed at improving data processing efficiency for agricultural professionals. The platform was designed to empower farmers, government professionals, and stakeholders with real-time access to crucial livestock data, enabling better decision-making and ensuring compliance with UK regulations.

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My Role

Senior Product Designer

Project Duration

12 Months

View case study

Revolutionizing Agricultural Management: Leading UX Design for DEFRA’s B2B SaaS Access Management Platform

My Role

Senior Product Designer

Project Duration

12 Months

View case study

Expert in

UX/UI Design

with over

5 years

of industry exeperience.

Currently works as

Senior Product Designer

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Front-End Development

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code

+ More